Even the ,sq. The Harvard MBA was a promising choice to turn the company around: No stranger to the brand, Kintzer had already served a nine-year tenure at Reader's Digest a decade earlier, as general manager of North America and president of U.
Under her tutelage she was responsible for a number of the company's largest publishing and digital properties, including Allrecipes. In between she served as CEO of Women's Marketing, a media strategy firm serving emerging brands targeting women.
Charting a way out of the company's second Chapter 11, Kintzer was convinced that Reader's Digest still possessed two keys for success: Its products were still strong — "Pick up any 'Reader's Digest' or 'Taste of Home' magazine and it was clear the editors had never lost sight of their audience," said the CEO — and there was a floodtide of unmonetized digital traffic: Unbelievably, full swing into the digital age, the company was publishing just a mere one article a day online.
One of Kintzer's first moves was to rename the company. What each title in the portfolio did have in common was that they were a trusted brand. So the new name was something of a no-brainer: Trusted Media Brands. Building a strong management team came next.
Vince Errico, a consultant with VCs dealing with publishing companies, was familiar with the company's history. Kintzer immediately brought him on board as chief digital officer.
Errico knew Trusted Media Brands had highly recognizable and respected brands, and he saw a lot to leverage in the digital sphere, he said. His first move: to do an overall digital assessment — front-end content management systems, back-end technology, digital editorial experience, measuring tools. He needed to find out. What he discovered was that all of the websites were on different back- and front-end systems, which made no sense.
They were working in silos. Aside from the unnecessary cost of having programmers for each system, there was no way to easily share content and successful widgets and programs across the family of titles.
He demanded that the "silos" come down. Everyone had to start speaking the same language, especially given their strict financial parameters. Hand-in-hand with streamlining the technology, Errico started to grow the digital editorial team — he hired over tech-savvy employees over the last three years — as content primarily had been flowing downstream from the magazines to the websites, with magazines producing between 30 to 75 articles a month.
They needed more digital metrics-savvy editors, the kind who understands the metrics of search-engine optimization and social media in all the channels that brought readers to their sites — and know how to use it to shape content. In all, Errico said it took about a year for those two efforts — the new technology and the editors crafting a critical mass of content — to converge, and the result "was powerful. Year-over-year data starting in Sept. Reader's Digest - Large Print Edition Reader's Digest - Large Print Edition is published in large type for an easy-to-read experience with the same content as the primary format of the magazine.
Experience untold comfort and ease reading the same uplifting articles, medical updates, humor and features from the regular Reader's Digest, only in easy-to-read large print. With the Large Print edition of Reader's Digest you get extra large type print, bigger photos and illustrations and a monthly large print crossword puzzle, printed on special non-glare paper for more reading comfort. Reader's Digest is America's Most Popular magazine, with over 50 million readers.
You'll stay on top of current events; gain new perspectives on politicians, entertainers, writers, and artists; find inspiration from extraordinary human-interest stories; learn the latest health news to keep your family safe; and embrace the humor of day-to-day life. Review by J. Interesting, topical articles.
Up to date with a good variety of interests for all. Review by Bernadette. Bought for my sister for 2nd year running for her Christmas present. Review by Dix Premsingh Prasath. A magazine with a unique nature of covering a wide range of topics, giving the reader a positive outlook through its coverage of successful people, health tips to keep you healthy, a pinch of fun and a few puzzles to keep the brain ticking.
What else do you need to keep the month going on! Review by Tina. We like the rich diversity of articles and all the familiar pages near the end which puzzle and amuse. Review by Hyder. Review by Susan. Like the articles and the humour. I also enjoy challenging myself with the word meanings. FREE Delivery on all subscriptions! All prices for magazine subscriptions listed on magazine.
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