You can also embed it into the webinar's landing page so that anyone looking to sign up for a webinar that's already over can check out the presentation.
For an even better shot at backlinks to these archived webinar pages, partner up with another company, brand, or influencer for the webinar. Not only do two well-aligned brands make for a powerful presentation, but it'll widen the audience — even after the webinar is over. Learn tips on creating a webinar in this blog post. Remember when I talked about curating and publishing resource lists for your blog?
What do you think people include and link to on those resource lists? Free tools are a big one. You can get on the other side of those resource lists by creating free tools that are really helpful for your target customers.
Here at HubSpot, for example, we created Website Grader , a tool that has won links from many agencies, partners, and others in our industry. Like free tools, templates are another thing people will find useful enough to link to. Before you create a template, think about what kind of templates would make people's jobs easier. A designer, for example, might create a library of downloadable business card templates to which others could link to over and over.
Bookmarkable content is often the kind of content that gets tons of inbound links. People absolutely love to share infographics. If you create an original infographic yourself, people will link back to you as the original source. To increase the likelihood of an inbound link, you might also share your design with the sources you cited, and make the embed code for your infographic easily accessible. Not a designer? Anyone can create professional-looking, high-quality infographics — and quickly with templates like these free infographic templates.
Cartoons, content visualizations, charts and graphs, and the like are an important part of a visual content marketing strategy and a great way to win inbound links. Since they take time and money to make, others will probably skip the fuss of creating their own visual content and link to yours instead.
You can use free online design tools to create your own graphics, regardless of how tech-savvy you are. Slice one of your infographics into pieces or repurpose one from your last speaking gig. You can put these up on your blog, in your website's resource center, or even on a SlideShare account for more links. Keep in mind that the most shareable presentations are the ones that are the most compelling.
That means great content and great design. Read this blog post for a start-to-finish guide on nailing your next PowerPoint presentation. Funny things spread like wildfire. Think about the funny inside jokes in your industry, and capitalize on it with some humorous content that's linkable. You can create a meme, a short video, or a tweet that captures the joke. Just be careful that you understand your audience and how they're likely to respond so that nothing is taken offensively. Once you write a great press release , post it up on your website and then push out your releases to one of the big newswires to get more coverage.
Download our inbound press release templates for free. This can help reach thousands of other related sites that, in a press release about just your company, may not have linked to your site. This will give you a chance to reach a larger number of people — and get more backlinks as a result.
Gaining attention from the press and getting published in industry publications can help you build your brand, increase your visible expertise, improve your credibility, and, of course, get backlinks from authoritative sources. First, create a dedicated page about the story on your website for them to link to. Be sure to give context to your request, follow their rules, write a compelling subject line on your pitch email, and be helpful, not boastful.
Press request alerts are requests for sources of information from journalists. These journalists are constantly looking for quotes from specific people to feature in their article, and there are several mediums they use to send requests and find those quotes. Here's a list from HubSpot's VP of Marketing Matthew Barby of the services you can sign up for to receive alerts from journalists in your inbox:.
Because of the high volume of requests you'll receive, Barby also recommends creating email filters or folders to keep yourself organized.
If you have an interesting opinion to share and can express it clearly and persuasively in an op-ed article, you could have the opportunity to reach a lot of people, earn recognition for yourself and your organization, and get authoritative backlinks to your website. I find the most effective op-ed articles make a single point, embrace the author's personal voice, and then offer specific recommendations.
Once you write the article, target online versions of industry newspaper and magazine publications for an extremely valuable inbound link. You might consider assessing how much traffic a partner can drive to your website by taking a look at their overall web presence on Alexa and SimilarWeb.
These sites can help get a rough idea of traffic, bounce rates, keywords, and sources people are using to find that site, as well as the next action they take after visiting. You can also go a step further and build co-marketing partnerships.
This means partnering up with another company to promote a piece of content or product and then sharing the results of that promotion. When you leverage the relationship and reach of a partner, you'll get more links and more buzz with less work. Effective co-marketing doesn't have to be complicated or expensive, either. You can reach out to a similarly-sized brand in another space and pitch the project to them. You can start with something as simple as a few tweets, then build your way up to creating marketing collateral.
You can ask users of your product and industry experts or analysts to review new features you're rolling out, for example. Not only will you receive an inbound link, but you'll also get great feedback and strengthen your relationship with those you asked to write reviews. Don't know where to ask for reviews? Check out our list of the best product review websites for B2B and B2C companies.
Networking is an unparalleled skill to have. The wider and more open your network, the more opportunities could be unlocked that you didn't even know existed. Here are helpful tips on networking like a pro to get you started. Contact webmasters about turning those mentions into inbound links, but only when it's warranted — like when they're citing data of yours, for example.
This is a tactic called "link reclamation. Monitor brand mentions by setting up alerts using tools like Mention or BuzzSumo , and adding keywords related to your brand or products.
Just make sure you exclude any mentions from your own website within the alert, which you can do in these tools' settings. Image Source. Similar to the step above, some webmasters may link to your site but use old or broken links. This is natural as you change and update your website over time. However, these inbound links are still valuable — and you can update them.
Then, using the above template as inspiration, reach out to webmasters with a correct link as replacement. Find opportunities where you can get similar links. This is a great way to find high-value link opportunities fairly easily. Run competitor research weekly or monthly to find new opportunities you can take advantage of while they're still fresh.
Use a link analysis tool like Ahrefs , Majestic , or Moz's Link Explorer to get a list of the backlinks for one of your competitors. If you see that you used to have a website linking to yours but the link has since broken then there is a possibility it could be reactivated. In these instances, you might find it fruitful to contact the owner of the site and ask if the link can be reinstated.
If you have links from other sites pointing to these pages then the value of those links is lost. Regularly checking your site to see if pages that have a status code have links pointing to them, and redirecting those pages, can retain the value of the link. The likelihood is that if you have an existing relationship with a publisher it is because your organization has some relevance to theirs.
This means a link from their site to yours might actually be beneficial to their readers. As such, the link makes sense. There might be organizations you are already involved in where it would make sense for them to link to your site. If you sponsor a local football team and in exchange, they link to your website you are paying for a link. It is highly possible that the search engines will be able to use the context of the page the link is on to deduce it is a link to a sponsoring organization.
Often brands will list their retailers on their site to help their clientele find a local distributor.
There are many, many old link building techniques that can be damaging to your site. Be wise in how you reach out to publishers. Build relationships where possible instead of cold emails. Link building is a hotly debated topic in the SEO world.
Keep in mind that the search engine guidelines around link acquisition are all quite clear. Links should be gained by your site naturally. If you are embarking on a link building campaign then make sure the links you acquire genuinely add value to the readers of the linking sites. She has a passion for equipping teams and training individuals in Links have always been important ranking factors ; however, the methods of obtaining links have evolved, especially after the Penguin update arrived.
After the Penguin update, there is now a stronger emphasis on natural links, which made many SEOs in the industry focus a lot more on content marketing. Creating link-worthy content and promoting the content to the world to gain users that would be naturally willing to share and link to the content promoted. One of the important aspects of inbound links that search engines pay attention to is the anchor text of a link. Many previous Google updates addressed this issue, including the Penguin update, where overdoing keyword-focused anchor text can appear unnatural and may negatively affect ranking.
Ever since the Penguin update, there has been a strong focus on having natural anchor text in your inbound links. Inbound links are the most beneficial because PageRank gets passed on from other sites to your site.
As the chain of links hops from one page to another, the flow of PageRank gets weaker and weaker. In almost any website, the page with the most inbound links is the homepage of the site. Therefore, if a page within your site is too far from the homepage, the PageRank will decrease significantly before reaching the page.
This causes pages that are linked really far from the home page to rank poorly. Since not all pages will get inbound links, your internal links should serve two purposes:. Normal Site Navigation: Links that are usually located in a top bar menu, sidebar menu, and in the footer that exists on all pages.
This is usually built upon your site architecture and how topics are categorized and subcategorized to build out topics and subtopics from general to specific pages. Related Pages: A section of a page that points out other pages that are related to the topic of the page. This is beneficial to users because it helps suggest pages that the user was probably looking for.
User Sitemaps: A sitemap is a single page that links out to all other pages of the site. Based on usability studies, there are three types of people that navigate a site: those who use the normal site navigation, those who immediately use the search box, and those who go straight to the sitemap.
For very large sites, sitemaps can be overwhelming, and in cases like this, the sitemap may just contain the main category areas and not necessarily every page of the site.
In-Content Links: Within the content of a page, links can be added to the words within a paragraph. This is under-utilized by many websites, but in other cases, it can also be over-optimized, which can have negative effects on SEO.
Just link naturally, and have the user in mind when building links like these. Always design sites and think of internal links for users first, then search engines second, and learn all best practices on internal site navigation. Any outbound link was the equivalent of a leak.
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