I think some of the most successful social media brands communicate with their customers. It means a lot to the individual customers and shows to everyone who follows them that they actually care about their customers. I think that dedicating their Twitter to communicating with customers would be a very beneficial thing to do. Currently they do connect with other accounts and professionals in the surfing and snowboarding community, which I think is a good thing that they can keep up on top of communicating with consumers.
They post a lot of really great content of professionals surfing or snowboarding. This is awesome, but I think they should also start to include some lifestyle type posts. I think Youtube is also a great platform for Quiksilver. They already push a bunch of video content on their social media sites as well as their website.
It only makes sense that they pay a little extra to push those quality videos out to even more consumers. I think both pre-roll and promoted videos would be very useful for them. I believe that Snapchat is essential to this target. Millennials use Snapchat more than any other generation, and they use it a lot. They document their day to day lives on Snapchat, and look for brands to do the same.
I think Quiksilver should use this platform to show consumers the finer things of Quiksilver as a brand. They should provide access and experiences that no other brand can do. Take the events and professionals they sponsor and feature them on their Snap Story. Have those professionals promote the Snapchat takeover on their social media accounts so that the fans of those professionals will add Quiksilver on Snapchat to watch their story.
Pinterest is a really great place to post creative and helpful ways to do things. I think similar to some of the ideas mentioned in the blog section further down, they can put creative things to do with surfing or snowboarding products. Maybe cool things to make with your old surfboards or things like that. I think that the best message to push on these ads is the lifestyle that comes with the brand.
I think that will resonate more with the consumers that view these webpages. These ads should mostly take the user to the homepage of the website or to their blog section. Show the consumer everything your brand has to offer and let them find the products organically.
However, if the ad is for a product, the link can be to that specific product. It is better to target keyword phrases as appose to individual keywords. So, I believe some of the best keyword phrases Quicksilver could use are:. They should customize a specific landing page for these key words.
Designate one for surfing keywords and one for snowboarding keywords. Make each landing page cater to that activity. Let them know about the company culture, what they stand for and what the brand is all about. Include an email they can said inquiries to. It can split half surfing half snowboarding and within each, further separated by trick.
Each trick will be supplied with written tips on how to land it, as well as pictures, diagrams and videos that demonstrate how to do the trick. Quiksilver can put this out on social media with a link to a landing page where consumers must give their name and email in order to download the free guide.
I think making Quiksilver the place to go for their target to get more information about how to land tricks, which is a big deal in those sports, as well as other things in both the cultures of surfing and snowboarding, would be great for the brand. These business strategies, based on QuikSilver marketing mix, help the brand succeed. QuikSilver is a popular sports apparel brand especially made for water sports, snow boarding etc. QuikSilver has created an in image of quality product, brand with high moral and ethical standards which attracts the consumers to purchase its product.
The products have a high -end technology, better quality and more comfortability. QuikSilver create product by using eco-friendly methods. The product has a trendy design to appeal to the youth. QuikSilver has adopted the premium pricing strategy to target the upper middle class and upper-class youth of the society. As QuikSilver is a sports brand, people generally come to purchase the products when they want to go for vacation or for short adventure.
At that time, they try to purchase the better-quality product and do not hesitate in spending more money. They also provide sales discounts frequently to attract customers during the festive and summer season. Why Protein World is reaping the rewards from its 'genuine integrity' Marketing to mums is broken. Close Join a growing community of media, marketing and advertising professionals today Read exclusive registrant only articles Read more articles each month Sign up for free specialised news bulletins Register Now Already Registered?
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